Why 2015 is the right time to invest in digital transformation

Through all the hype, buzz and noise around “digital” there are some compelling reasons why organisations should be investing proactively in this area in 2015 to strategically grow their business.

Preparation for an uncertain, disruptive future
Mass market access to digital technology combined with new entrants aggressively disrupting traditional service delivery models means implementation of strategy is increasingly becoming tactical and variable. Digital transformation helps an organisation achieve competitive advantage by integrating business and IT strategy processes together to deliver a shared definition of what “good looks like” for different organisational stakeholders (including customers) in this dynamic environment. Previous approaches where such bottom line objectives were probably separate and often divergent are now unsustainable.

It “forces” an organisation to address difficult pain points in its existing operating model
Successful digital transformation should deliver an optimised operating model that enables a consistent, personalised user experience across different on-line and off-line channels.  For many organisations it is likely there are underlying complex business and technical issues that need to be addressed for this transformation to succeed (poor data quality, ageing IT infrastructure and inflexible, unaligned working practices being typical examples). Dealing proactively with these strategic problems now mitigates future risks of an organisation narrowly focusing on user experience improvements to drive profitability because its structural issues have become too costly, too difficult to resolve.

It’s a buyers’ market right now for innovative digital transformation service
Many consultancies, system integrators, outsourcers, design agencies and start-ups are today passionately trying to sell their own digital transformation services. This is a great opportunity for organisations to lever these market conditions (i.e. “shop around”) to find the right solutions that deliver maximum tangible benefits specifically tailored for them.

If you would like more information about the issues discussed in this post, or how digital transformation can benefit your business, please leave a reply below, or contact the Sopra Steria digital practice

Published by

Mark Howard

Mark advises on user centric digital service design & transformation with a focus on tangible business benefits realisation. His passion is helping organisations to transform how their people use digital ways of working to interact with users to deliver an seamless, integrated customer experience. Mark’s recent private sector experience includes delivery of a mobile application prototype for a European business services company and advising a major UK high street retailer about using enterprise social media tools to drive competitiveness. Mark has 10+ years consultancy experience advising blue chip Telco, FMCG, Retail and Pharma clients as well as UK Central Government. Mark holds an MBA from Open University. www.linkedin.com/in/mark-howard-mba/

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