digital

Make your enterprise social media initiative a success

Enterprise social media initiatives (ESI) such as the introduction of Yammer or Lync communication and collaboration tools can make a big difference to the digital transformation of an organisation.

Here are my top tips for maxmising the tangible and intangible benefits of an ESI for your business, employees and customers:

1. Focus on improving processes
Use enterprise social media tools to accelerate or optimise existing business processes – it’s not just an intranet replacement; it should drive competitive advantage.

2. Connect with the real world
Talk to your employees daily about insights and challenges they raise on your enterprise social media channels to reduce organisational risks and improve performance.

3. Be Visual. Be Relevant. Be Exciting!
Just like any other social media channel, ESI content should be engaging and informative to ensure employees get benefit quickly.

4. Use your enterprise social initiative to improve customer engagements
Employee generated content should directly inform product/service development – ESI empowers your people to innovate and own the customer experience.

Potential benefits of a successful enterprise social initiative:

  • Less time spent on low value activities
  • Lower risk of silo working
  • Better employee engagement
  • Bottom up innovation

If you would like to find out more about how an enterprise social media initiative can benefit your business please leave a reply below, or contact the Sopra Steria Digital Practice.

Published by

Mark Howard

Mark advises on user centric digital service design & transformation with a focus on tangible business benefits realisation. His passion is helping organisations to transform how their people use digital ways of working to interact with users to deliver an seamless, integrated customer experience. Mark’s recent private sector experience includes delivery of a mobile application prototype for a European business services company and advising a major UK high street retailer about using enterprise social media tools to drive competitiveness. Mark has 10+ years consultancy experience advising blue chip Telco, FMCG, Retail and Pharma clients as well as UK Central Government. Mark holds an MBA from Open University. www.linkedin.com/in/mark-howard-mba/

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