The Liquid Big Data Platform – a digital business model for all organisations?

A Liquid Big Data Platform uses cloud technology and agile ways of working to enable organisations to share and analyse large volumes of data together for their mutual benefit.

If this model is scaled to a global level where any organisation (both large and small) anywhere in the world could use it collaboratively, what new business models could potentially emerge?

Here are some ideas…

Accelerated design advantage

Many organisations are already exploiting Big Data driven Machine Learning to improve their services in real time (such as search engine optimisation, medical diagnosis and fraud detection).

In the so-called “arms race”, big name tech, automotive and pharmaceutical companies are reportedly spending billions of dollars annually to realise their own IP in this area of Artificial Intelligence. A potential strategic implication is that these first movers will create barriers of entry that prevent other competitors (including small or medium sized enterprises) using AI as a disruptive source of rapid, responsive service design and organisational agility.

A global Liquid Big Data Platform could enable a form of co-opetition between these competitors to realise shared Machine Learning capabilities as a source of competitive advantage that would be unfeasible using their own limited resources. Also, by sharing with each other data or insights about their customers or services could lead to forms of innovation first movers can’t deliver in their silo positions.

Public sector power house

In the UK, health and social care organisations are exploring ways to share Big Data collaboratively to deliver better outcomes for their service users and wider society. A key technical challenge they face is interoperability – the ability of different systems to talk to each other effectively – as their data is often on different legacy networks and applications arguably not originally designed for such a cross-boundary approach.

A cloud-based Liquid Big Data Platform could enable these organisations to overcome these technical barriers to focus on the real value of this business model – joined up preventative and reactive care delivery. Also, if this platform is scalable it could enable organisations with the right analytical capabilities to efficiently power such services in other countries – global collaboration as a source of public service improvement.

Global cost optimiser

Many organisations are migrating their IT assets to cloud to enable cost savings and increased market responsiveness. This includes applications, data and other digital assets that are the source of their competitive advantage. For example, many digital disruptors exploit cloud capabilities to create platforms for services across different countries or the emergence of government transactional services on one shared platform.

An agile Liquid Big Data Platform could continually optimise such benefits by seamlessly moving these assets to different geographies or markets that offer the lowest costs and best support.  For example it could be continually transferring hosting services to different countries with the most favourable exchange rates or where there are higher skilled technical development resources.

If you would like more information about how Big Data can benefit your organisation please contact the Sopra Steria Digital Practice.

Published by

Mark Howard

Mark advises on user centric digital service design & transformation with a focus on tangible business benefits realisation. His passion is helping organisations to transform how their people use digital ways of working to interact with users to deliver an seamless, integrated customer experience. Mark’s recent private sector experience includes delivery of a mobile application prototype for a European business services company and advising a major UK high street retailer about using enterprise social media tools to drive competitiveness. Mark has 10+ years consultancy experience advising blue chip Telco, FMCG, Retail and Pharma clients as well as UK Central Government. Mark holds an MBA from Open University. www.linkedin.com/in/mark-howard-mba/

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