Artificial Intelligence: The new entertainment experience?

Artificial Intelligence (AI) can radically transform how we interact with a range of services, with Amazon’s Alexa being a notable example growing rapidly in popularity. But in what ways could AI disrupt how we use and consume entertainment? Here are some ideas…

Dynamic film narrative

An AI can use Machine Learning to find hidden insights in a data set to identify remedial action. This capability could be used to enable a film viewer to directly interact with a film’s narrative – pausing the action any time to tell the AI (or even the film’s characters themselves?) how they think and feel about the story. Sentiment that an AI can then analyse in the cloud to learn what an audience wants next that’s fed back to the content producer – greater plot exposition, more of their favourite characters or action. AI-driven blockbuster entertainment that never flops!

Game voice user interface

Natural Language Processing (NLP) enables an AI to understand and respond to spoken and written commands. In terms of a console gaming experience, NLP could transform such experiences. Rather than using a controller to direct and interact with non-player characters within a game, the player could talk to them directly, naturally – a new level of gameplay design that creates truly immersive experiences.

Personalised content maker

AI’s ability to analyse massive amounts of data from potentially any source is enabling deeper, richer forms of Personalisation. Could an AI use this capability to create brand new content (stories, images, even films or music) to an individual’s specific tastes and mood? On demand entertainment that always delights, never gets boring or ends – the perfect TV channel you won’t want to switch off!

If you would like more information about how artificial intelligence can benefit your retail business, leave a reply below or contact me by email.

Published by

Mark Howard

Mark advises on user centric digital service design & transformation with a focus on tangible business benefits realisation. His passion is helping organisations to transform how their people use digital ways of working to interact with users to deliver an seamless, integrated customer experience. Mark’s recent private sector experience includes delivery of a mobile application prototype for a European business services company and advising a major UK high street retailer about using enterprise social media tools to drive competitiveness. Mark has 10+ years consultancy experience advising blue chip Telco, FMCG, Retail and Pharma clients as well as UK Central Government. Mark holds an MBA from Open University. www.linkedin.com/in/mark-howard-mba/

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