Volunteering: Just how much does business benefit?

In the week 9th to 13th October, Sopra Steria colleagues across the UK will take part in various volunteering and fundraising activities all in aid of ‘Community Matters Week’, an initiative set up to encourage people to give a little back. In 2016, we raised around £20,000 for various charities across the UK. As well as the funds, staff spent plentiful hours volunteering, getting involved in community projects; from transforming a local school yard to helping out at a local city farm and knitting outfits for premature babies, to name a few great projects.

The cynics among us may wonder why we spend precious working hours on things that, yes, are nice, but perhaps not essential to the task in front of us.

However, I believe that employee volunteering programmes can have a positive impact on the workforce and there is plentiful research out there citing the significant business benefits of these company-led initiatives.

Here are some thoughts on the positive impact volunteering can have on business and how Sopra Steria has been involved…

New Business Opportunities

By taking an active part in the local community, companies are able to raise their profile and enhance their reputation. Smart companies should take advantage of this free advertising by getting involved in volunteering in the areas most closely related to their business [1]. This work in the community can provide fantastic case studies to present to potential clients and could potentially set the company aside from the competition [2]. It’s fantastic to see various examples of this happening throughout Sopra Steria with employees volunteering at local coding groups, mentoring programmes with universities and facilitating work experience through the Career Ready initiative; all this voluntary work is included in our bid proposals and receives positive feedback from clients. Recently some of our clients have been so impressed with the voluntary work we do that they have asked us to get involved in workshops for them – a great opportunity for us to build long-lasting relationships and create future business prospects.

Improved Employee Engagement

Research shows that employees who volunteer through a company programme have increased levels of satisfaction in their work [3]. Companies who promote volunteering to the workforce are also found to have higher levels of morale among staff members [4] and it has been noted that voluntary activities can provide a great sense of achievement and team spirit among the workforce [5]. This is clearly evident among Sopra Steria volunteers; just ask any of them how they feel about getting involved with the local community. You will see them light up with pride and passion for the work they have done and the support they have received from the company!

Developing the Current Workforce

There is overwhelming evidence to support the correlation between volunteering and skills development amongst employees [6]. Employees who actively participate in volunteering activities gain a host of transferable skills – from problem solving, enhanced communication skills to teaching and mentoring skills [7] – all of which could have a positive impact on their working lives. This is an area where I have reaped the benefits, my involvement in the Community Matters programme and my ongoing volunteering with my local Girl Guide unit has allowed my confidence to flourish. Through my volunteering I have enhanced my communication and networking skills, as well as developed skills in coaching and mentoring; all of these things have had a positive impact on my working life.

Developing the Future Workforce

Volunteering programmes are particularly relevant to recruitment. Companies are finding that graduates of the millennial generation are interested in finding employers who share their values and beliefs [8]. As such, companies are increasingly asked what volunteering opportunities are on offer, companies who provide a program are more desirable and increasingly labelled as an ‘employer of choice’ among the workforce [9]. Working at the forefront of recruitment and on-boarding within Sopra Steria I can vouch for this:

Applicants are increasingly asking what we as a company do to help our local communities. The volunteering programmes are always a great selling point, people want to make a difference and see how the local community can benefit from that.

It’s clear there are many personal benefits to volunteering; it definitely promotes the ‘feel good factor’. But the benefits are not only at a personal level, volunteering has a bigger impact which can allow us to shape the future of our business. It is great to be involved in a company that is so passionate about the community and I encourage everyone (even the cynics) to get involved; I promise it will be worth it.

Discover more about Sopra Steria’s involvement in Community projects and commitment to supporting volunteering activities.

There is a plethora of information on the benefits of corporate volunteer programmes. For more information check out:

https://www.bitc.org.uk/services/community-investment/business-case

https://www.frontstream.com/3-benefits-of-corporate-volunteer-programs/

http://corporate-citizenship.com/wp-content/uploads/Volunteering_The_business_case.pdf

https://www.salesforce.com/uk/blog/2017/09/the-business-benefits-of-volunteering.html

http://www.employeevolunteering.co.uk/benefits-to-business.html

Footnotes:

[1] https://www.bitc.org.uk/services/community-investment/business-case

 

[2] https://www.frontstream.com/3-benefits-of-corporate-volunteer-programs/

[3] http://corporate-citizenship.com/wp-content/uploads/Volunteering_The_business_case.pdf page 67

[4] https://www.frontstream.com/3-benefits-of-corporate-volunteer-programs/

[5] http://www.employeevolunteering.co.uk/benefits-to-business.html

[6] https://www.salesforce.com/uk/blog/2017/09/the-business-benefits-of-volunteering.html

[7] http://corporate-citizenship.com/wp-content/uploads/Volunteering_The_business_case.pdf page 23

[8] https://www.frontstream.com/3-benefits-of-corporate-volunteer-programs/

[9] http://corporate-citizenship.com/wp-content/uploads/Volunteering_The_business_case.pdf page 69

Published by

Leanne Ferrie

Managing the Recruitment and on-boarding of permanent staff into the Government sector here at Sopra Steria.

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