Game, set, match!

Off we go… 3 workshops, 31 teenagers, 100 post-its, 60 Sharpies, bundles of energy, and ideas and innovation to bounce off the wall.

Wow, it was a great day at #DigiInventorsBootcamp at CitizenM in Glasgow, the final stage in the #DigiInventorsChallenge, in association with Andy Murray and the Digital Health & Care Institute, to create a new digital health innovation.

When you ask a teenager to join a bootcamp to help them develop a pitch that could sell their idea to Mark Zuckerberg, that’s quite a workshop to organise for 45 mins. My task was to get our young Digi-Inventors to think about design thinking, or whatever you want to call it, service design, UX, prototyping, role playing.

Partnered with the Glasgow School of Art, I got the pleasure of working with Sneha Raman, a Research Associate at the art school. When we first discussed the idea of the workshop we both agreed that the first thing to do was look at how we can help a group of teenagers learn innovative ways of working that will change their view on IT and on how digital experiences are created (putting people and context first). We wanted to give them the creative confidence to look at creating a digital solution a little differently. It wasn’t about a PowerPoint presentation telling them what to do – we needed a hands-on approach giving the team a meaningful experience using design thinking.

In case you haven’t heard what design thinking is, it’s about taking a human centred approach to accelerate innovation. In fact, IDEO (leading the way) sum it up rather nicely…

“Taking a human-centered approach to translating ideas into tangible strategies and offerings. Design thinking accelerates innovation, helping create better solutions for the challenges facing business and society.”

Design Thinking is something Sopra Steria has been focusing on for the last four years and I wanted to translate the experience and the knowledge we have across our business into an energising and practical workshop. Sharing how IT can create an incredible impact on citizens, employees and organisations using design thinking techniques with the Digi-Inventors was a great privilege.

So what did we do in the workshop?

We created a scenario to work from around promoting healthy ways to commute to and from university. Thinking about who and what people do at university and their everyday lives, the students had to:

  • create profiles of different people
  • map out stories in context of their lives
  • put in context the positive and negative experiences they have throughout a day

 Using this knowledge and insight, the students then looked at different ways to travel and what could enhance their experience, using the data that they had gathered on people. Very quickly, we prototyped and mapped out the experience using props. We made it real, fast. This was the best way to learn what works, and what doesn’t.

As the 45 minutes drew to a close, the teams had to think about their pitch, how would they communicate their idea? They didn’t pitch the technical idea using a cool piece of tech, they pitched an entire experience, a service, and the impact it has on changing someone’s life for the better. They shared outcomes and they shared WHY they are creating a better experience.

Hearing their great storytelling at the end of the workshop gave me that fuzzy feeling inside that we achieved creative confidence in the Digi-Inventors.

Good Luck Digi-Inventors!

Find out more about Sopra Steria’s experience in design thinking and service design, and about the inaugral #DigiInventorsChallenge and the six shortlisted teams.

Published by

Emily Walters

My passion is to create user centric and scalable solutions, empowering the customer or business to become a truly great, experience led organisation. How do we do it? By building an awesome team with great people that will deliver a user experience that differentiates a product or service in the marketplace. I am responsible for strategic UX leadership with customers and lead a multidisciplinary team of UX and UI designers and developers across a range of sectors in the UK. Our UX vision supports people and businesses in achieving the art of the possible. We create excitement and inspire a culture that enables our UX designers and developers to do what they do best – envision engaging experiences and support our customers in delivering them. Our UX methodology and toolkits create an environment for our team to consistently deliver excellence based on their skill set, cross-functionally collaborate with our IT teams and adapt and innovate quickly to respond to shifts in the market.

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