This morning I attended a ‘Breakfast briefing’ along with Zoe Kosmadoudi, with our good pals ‘User Vision’.
Knowing the expertise this company have and having attended a ‘World Usability Day’ event previously, I was quite interested in what this kind of morning session would offer. A great format, generally lasting an hour from 8am, it fits nicely in before setting off for another day at work. It really gives an interesting topic of thought for the day and gets your mind engaged with passionate things before setting your to-do list for the day.
This mornings topic of convo was “Maturing UX in our organisations”, an event which had been re-held as the first one a few weeks back was booked out. The main concept here was to do with the challenges we face in driving UX or user centered design, right into the heart of our organisations and get the buy-in it well deserves.
Interesting quote “At this point in time, Awareness of UX is high while the patience level is very low”. People know it and want it now!
We looked at the factors with which certain organisations ‘believe’ they are operating user experience design properly and how this is seldom true.
A valuable take-away was the concept of ‘UX maturity’ and while utilising a progression chart, created by one of Stephen Dennings (User Vision UX) friends at Google, we were able to look at the main points of what really shows how mature an organisation is with UX. Starting from immature of course, where there are no formalised approaches defined and very little professional UX being practiced, to ‘Fully mature’ where set principles have been put in place which the whole organisation understands, colleagues are kept up to date and trained in the concepts of UX, and there are an efficient number of professional UX resources which can be deployed on-site and offer valuable, best-practice output.
To support that chart there is another, one which progresses in 5 steps and is used to grade an organisation once an evaluation has been completed. As an activity we were given evaluations to complete on our own organisations, which consisted of a table of factors which relate to how well an organisation buys-in to UX. From my perspective our current efforts scored in the ‘Considered’ range, pivoting on the ‘Managed’, so effectively right in the middle. Unfortunately I didn’t get a copy of the slides which were full of points and reasons for each step or else I could better justify my choice.
Here is however my evaluation checklist, showing the factors we scored by. Feel free to conduct an evaluation yourself, I’m sure we will all have different perspectives and it would be interesting to share them.
From this we were asked to choose the 3 main factors which we personally would like to see evolve the most in the near future and which we believe would get the organisation to the ‘UX Driven’ step quickest.
My choices included:
- Written UX strategy/Roadmap (Which of course we are working hard on right now)
- UX training and mentoring programs (Yet another area we are currently aiming to take further once things are signed off)
- Agile adaptation (This comes from my previous experience of projects which reflect the current widespread issues of mixing Agile with UX.)
This ‘Breakfast briefing’ was absolutely great and I even commended the team on having this available to the community as without it “we would be going around blind”, as in to say the resources and theoretics we share at events like this are what help us evolve UX. More shall be attended!!