Bridging the gap: how Fintechs and ‘big business’ can work together

by Colin Carmichael, UK Fintech Director

Everyone’s talking about Fintechs – but what does ‘Fintech’ really mean?  It’s a generic term that loosely groups a number of innovative technical organisations within Financial Services.

As the Fintech director for Sopra Steria, I believe I know all about Fintech. To me, Fintech is all about change – introducing new, fresh ideas and ways of working – and making them happen. I’ve worked in financial services across the UK, Europe and further afield for many years – and organisations of all sizes find it hard to change; the bigger the organisation – the greater the challenge. Change means that organisations have to think and act differently to introduce brand new ways of working to deliver desirable services to their customers.  The customer really is king and new products and services need to be built to their wishes (rather than the ‘old fashioned’ way of creating a product and selling it hard). What’s more, new, faster technology and access to huge amounts of data have made this issue more acute as it’s raised customer expectations. Put simply – there’s so much to think about and to do to get ahead and stay ahead.

Organisations need to keep up with the very latest ideas – and still deliver a reliable and robust service. And it’s a fact that incorporating new technology is how they will do it. So why is it so challenging for Fintechs and big players to work together? All too often, Fintechs struggle to get their ideas to the right decision makers – and established businesses are nervous of too much change.

The biggest hurdles are often company politics, internal structures, old processes and course – the difficulty of incorporating brand new ideas into ‘old’ systems. For Fintech’s, it’s tricky to get the right contacts at the right level – and to also ensure their ideas are brought to life safely and securely.  For banks and insurers, introducing new, untried and tested ideas is hugely risky and it can take a long time – as well as effort and money to get it right.

What’s needed is a bridge between the Fintechs and the more traditional organisations – to help them to work productively together. Organisations like Sopra Steria have platforms that are at the heart of many of today’s large businesses – and they also understand existing processes, procurement and politics which often stand in the way of getting things done. By working together, Fintechs, established players and platform organisations can listen to and learn from each other, in order to fast track innovation and get the results they need – quickly and cost effectively.

So, my advice to banks and insurance companies as well as the Fintechs is to work and collaborate with a platform provider from the start. Fintechs can safely test and prove their worth in ‘virtual factories’ using real systems and data – and financial organisations can be confident about bringing the best and brightest ideas to market without huge risk. It puts new Fintechs in touch with established players – and accelerates change. And that’s what we all want.

So, maybe, we shouldn’t be using the term ‘fintech’ to refer to just new and upcoming technology companies. After all – aren’t we all Fintechs? Perhaps instead we should be focusing on partnerships and collaborations between new technology companies, established organisations and the role platform players have to accelerate change.

It really is true. It’s not what you know but who you know that makes all the difference.

New banking… new thinking

They say money talks.  Well in the world of banking, that is often true.  But now, new entrant and challenger banks can breathe a sigh of relief.

Know your customer. It’s the oldest adage in the world but still the most valuable. But understanding the needs, wants, expectations and behaviours of today’s highly demanding and digital customers is tricky for all organisations – and most especially banks.

Banking has transformed (and then some!) in the last 10 years. In the past, banks designed services and customers took what was available. Inertia ruled – and customers largely stayed loyal. Now all that’s changed. New, exciting, personalised banking services are constantly emerging – and the bank that truly understands what different types of customers want and need now and in the future gets ahead and stays ahead. Standing still is not an option! The message is clear; if banks don’t provide the services, security, flexibility and innovation that its customers want and need – they will vote ‘with their feet’ and move to another bank that does. Simples!

But understanding complex customer behaviours, financial requirements and market developments requires highly sophisticated and often complex analysis. It’s a fact that there are some great analytics solutions on the market but until recently, these were incredibly expensive and beyond the reach of all but established banks or ‘well heeled’ new entrants. This put new banks at a disadvantage and hampered them from designing new, responsive, highly personalised solutions. But now that’s changed.

From today, advanced highly sophisticated analytic capabilities will be within the reach of ALL banks.

How? Sopra Steria, a European pioneer in digital transformation, has just announced that it has become a SAS Managed Analytics Services Provider (MASP). This will enable us to offer cutting edge, high-end analytic solutions at a cost effective price point for new entrant banks.

We will include ‘Gold level’ SAS cloud-based analytics solutions as part of our Modular Digital Banking (MDB) solution. This innovative end-to-end, fully functional digital banking solution delivers a ‘step change’ in banking service analytics capability, enabling new entrants to increase their agility and responsiveness.  Key features include:

  • A real time decision engine with integrated marketing automation and advanced analytics
  • Advanced visual analytics capability to create descriptive and predictive models
  • Enterprise grade development environment to ensure organisations can meet regulatory compliance requirements both now and in the future
  • Data modelling as well as data integration, quality and management capabilities

Interested?  Take a look at the Sopra Steria and SAS strategic partnership and find out more about affordable, advanced and innovative analytics that can help you make better decisions faster.

What are your thoughts? Leave a reply below, or contact me by email.