Efficient, personalised public services require innovation to be part of everyday business. That requires an approach which incentivises and encourages learning, change and improvement but which does not crowd out local innovation with central direction. We know from the experience of working with government to deliver business process and technology transformation that a focus on outcomes is critical.
Innovation starts with a responsiveness to the public and to users. More and more, the public’s ideas, ambitions, aspirations and resources are the source of inspiration for how public services can change. We must help unlock a different kind of relationship between government and citizens. Choice and competition are important ingredients. But we must move beyond consultation to conversation and collaboration. The success of the Government Digital Service (GDS) and their digital transformation agenda is a relentless focus on users and their willingness to have a dialogue leading to change, rather than a culture of ‘we know best’.
Second, we know government is full of talented and passionate teams who are committed to radically improving the services they deliver. But processes and systems can sometimes prevent good ideas from taking root and spreading. Innovators at all levels of government – local leaders, service professionals and citizens themselves – need more support to flourish. In other blogs we have highlighted the work of our Digital User Experience team, that adopts and extends the standards set by Government, working to meet customer expectations by researching target markets, rapidly prototyping and helping civil servants to visualise ideas, create usable and intuitive designs and delivering multi-platform solutions.
Third, we have to make sure that government at the centre is supporting innovation. The UK must be the best place in the world to run an innovative public service. As budgets are squeezed, new approaches are even more vital to improve the efficiency and quality of services, tackle strategic challenges and build new kinds of services for a new global economy. Innovative approaches will be focused on addressing long-term challenges, such as the need to reduce re-offending and promote social cohesion. For example, we are working with private and third sector organisations to explore how digital and mobile technologies can promote nudge behaviour and promote self-help within the offender community.
Finally, changes in people’s expectations and knowledge, combined with technology are revolutionising the way people find solutions to problems and support each other. Much innovation in society is undertaken through new channels such as online communities. For example, hundreds of thousands of people share practical ideas through sites such as netmums.com or moneysavingexpert.com. These and other channels could enable the public to engage with government much more effectively. Government must move further from traditional one-way consultation to a genuine two-way conversation and collaboration with citizens. And better engagement is needed for service redesign, encouraging front-line public servants to come forward with their own ideas on how to cut waste and continually improve services, along the lines of ‘lean’ initiatives.
What are your thoughts? Leave a reply below or contact me by email.
An introduction to Aurora – Sopra Steria’s horizon scanning radar
Have you wondered why it’s getting harder to anticipate the future? Do you ever wonder what our workplaces will be like five years from now?
Today’s digital world is changing more rapidly than ever. New ideas and technologies are now being created and released so quickly that patents and copyrighting can no longer keep up. A new pattern is emerging of hyper innovation – a collaborative approach to innovation where open relationships and co-operation is the key to competitive advantage.
Navigating through this constantly changing landscape has never been more difficult, and with new, potentially game-changing technologies appearing on a near daily basis it’s vital to be able to focus on what is important, to concentrate our efforts on these areas to work towards a successful future.
Here in the Aurora horizon scanning team we add that all important layer of focus to technical innovation. Through identifying a handful of the key topics which are going to shape our world in the next three to five years, we can nurture the innovative thinking and help seed new ideas which will remain relevant in this future.
Our work could not be successful were it not for the input from our colleagues, clients and partners and we are always interested in speaking to like-minded people.
To read a little more about the Aurora team, and to find out about the six topics that we are researching, please read our brief opinion on the world beyond digital.
If you’d like to get in touch and let us know your vision of the future, leave a reply below or email email@example.com.
At Sopra Steria we create digital experiences that people choose to use. Service design is thinking about a holistic experience, engaging with the user at various different touch points and ensuring it’s not just seamless but meaningful too.
Understanding the changing market environment, analysing customer behaviour and how the customer will use and experience different services, we can gather insight that enables our digital teams to develop effective and innovative ways to engage with the customer. Our innovative thinking is nimble and we want to make sure our customers get the best competitive advantage when it comes to creating and building solutions.
Technology can provide the tools at every touch point, providing lean customer centric experiences. Such tech services can range from mobile and tablet devices that allow the user to interact with a service without the need for staff, or wearable tech that can personalise data and content just as they enter a certain location. Whatever the tech solution, understanding how and why the customer will use the service in context will ensure that the service connects on a visceral level.
Intrinsically motivating the customer creates loyalty and trust to a service or brand. Bringing the data and the tech together means that we can deliver a service that is enjoyable for the customer. So when we want to be innovative with our thinking and quickly respond to market trends, the customer trusts us and sees value in the service we are providing.
This is why I believe it’s not just about the product or the great piece of tech, it’s about the process. Whether the business goal is to save operational costs, support customer retention or enable staff to solve problems more effectively, the end result is simple – to create a positive and cohesive experience for the customer and the employee.
How do we even begin to ensure the process is right? Collaboration…