Keeping clients one step ahead – the DigiLab story (Part #2)

Immersion. Inspiration. Ideation. Implementation.

Digital transformation projects are often mission-critical, and therefore usually urgent. There’s a need to quickly unearth and interrogate challenges, sift the solution options and get things into test and development. To get this process powerfully kick-started, we start by immersing our customers in a rich universe of use cases, latest technologies and sector insight helping them bounce off best-practice learning and quickly leap-frog ahead.

Why cross-fertilize between sectors?

When the genetic material of two parents is recombined in nature, it delivers a greater variability on which natural selection can act. This increases a species’ ability to adapt to its changing environment and boosts its chances of survival. The same is true with transformation projects: the greater the importing, mixing and cross-fertilization of ideas from other sectors, processes and initiatives, the stronger and more adaptable products and services become.

Goodbye tail-chasing and closed loops

Silicon Valley is a great example of how cross-fertilization leads to innovation. As one of the most innovative ecosystems in the world, it nurtures a culture that is open to new people and thinking, promoting the healthy circulation of fresh ideas and profitable exploration of approaches outside their own industries and business practices. Similarly, using cross-fertilization lets us proactively free ourselves from cognitive immobility so we stop going around in circles, locked in our own stale and habitual thinking.

By transposing proven use cases and adapting systems already developed by another industry, we can:

  • Invent a platform for true market disruption breaking away from locked in patterns
  • Implement faster because preparatory work is already in place
  • Greatly reduce time to market and increase the possibility of competitive advantage
  • Co-create innovation with other client organizations to reduce costs
  • Connect with like-minded leaders around results and user experience to aid buy-in