Artificial Intelligence (AI) can radically transform how we interact with a range of services, with Amazon’s Alexa being a notable example growing rapidly in popularity. But in what ways could AI disrupt how we use and consume entertainment? Here are some ideas…
Dynamic film narrative
An AI can use Machine Learning to find hidden insights in a data set to identify remedial action. This capability could be used to enable a film viewer to directly interact with a film’s narrative – pausing the action any time to tell the AI (or even the film’s characters themselves?) how they think and feel about the story. Sentiment that an AI can then analyse in the cloud to learn what an audience wants next that’s fed back to the content producer – greater plot exposition, more of their favourite characters or action. AI-driven blockbuster entertainment that never flops!
Game voice user interface
Natural Language Processing (NLP) enables an AI to understand and respond to spoken and written commands. In terms of a console gaming experience, NLP could transform such experiences. Rather than using a controller to direct and interact with non-player characters within a game, the player could talk to them directly, naturally – a new level of gameplay design that creates truly immersive experiences.
Personalised content maker
AI’s ability to analyse massive amounts of data from potentially any source is enabling deeper, richer forms of Personalisation. Could an AI use this capability to create brand new content (stories, images, even films or music) to an individual’s specific tastes and mood? On demand entertainment that always delights, never gets boring or ends – the perfect TV channel you won’t want to switch off!
If you would like more information about how artificial intelligence can benefit your retail business, leave a reply below or contact me by email.
I recently had the opportunity to go with colleagues on behalf of Sopra Steria to Victoria College in Belfast alongside Digital Shared Service (DSS) to present to fifty teenage girls on Working in IT. It was a great opportunity for us to give something back to the local community and support Digital NI in promoting STEM subjects and digital technology careers to students.
Sopra Steria has an active role in each of our local communities where we partake in outreach programmes.
We aim to open the student’s eyes to the wonders of IT, the world of digital and its impact on individuals working and personal life.
It was a strange, but nice feeling being back in the classroom, especially being the one talking at the front! I had the challenge of beginning the session, introducing my company and myself to the students and explaining my own journey from a history degree to working in IT as a Graduate Business Analyst. I explained how not all jobs in IT are code based, the unique job roles included within IT and the different skills needed.
We next wanted to highlight the importance of IT within everyday life and introduced “Game Changer” a programme which has the ambition of raising physical fitness and promoting healthy lifestyles in children and that Sopra Steria is working on with Halton CCG and Widnes Vikings Rugby. Through the programme we have developed TRAKKA – a fitness band and associated measurement and monitoring application – and Sopra Steria’s programme lead Louise O’Leary captivated the students, challenging them to think about how simple changes in lifestyle can create big changes in wellbeing. Although the TRAKKA wristband was designed for younger kids they were interested to see how the ecosystem developed from TRAKKA:
Inspire, Inform, Improve
Data is at the heart of TRAKKA, highlighting performance and areas for improvement and following on from Louise’s presentation, another of my colleagues Dermot Boyle moved the conversation on to another important topic, data analytics, bringing it to life with real life and familiar examples. This is another emerging IT area where we will see increasing focus over the coming years and where apprentices and graduates will be able to make their mark as they start their careers. Designed to get them involved, we concluded with a quick hands-on session, asking them to answer questions from information in our TRAKKA, Power BI dashboard.
In our work with other schools and colleges across the UK, we’ve been involved in a number of projects providing Raspberry Pi kits helping to building IT and entrepreneurial skills. At the end of our visit we donated a Raspberry Pi to Victoria College to support them in working with the students to develop coding knowledge in a fun and interactive way.
Louise, Dermot and I all really loved being involved in this visit; it was fun and energetic and we really hope the students felt the same. It appears our time was well spent as the school has asked whether some of the children could take up work placements – so we may even see a few of the faces again in and around the Belfast office! It’s a big choice choosing your future career and it would be nice to think that we provided someone with that spark of inspiration to enter the world of IT.
If this is something that you feel interested in or want to know more about, please feel free to get in touch – we would be more than happy to help! You can leave a reply below, or contact me via email.
Building relationships with schools as a STEM ambassador
Following on from our attendance at Leith Academy’s STEM (science, technology, engineering and maths) careers event, the opportunity arose for Sopra Steria to welcome a class of third year pupils to the Edinburgh office.
After our visit to Leith Academy, we found that the school pupils (and teacher) considered a career in IT to involve tasks similar to those of a career in admin, using standard tools such as Microsoft Office. The main objective of the day, therefore, was to broaden the pupils’ (and teacher’s!) perspective on what IT really is, as well as give them an insight into the great work that Sopra Steria does in the industry – but how were we going to do this in a way that would make them understand, and do so without being overly technical?
We developed an agenda of activities for the morning, with three separate sessions:
We asked the pupils to break down an everyday activity such as the booking of flights, as we thought that this would be something the pupils would understand and would possibly have experienced first-hand at home. The idea was to break this seemingly straightforward task into its IT sub-parts, showing and explaining how data flows between them. Being an interactive and relaxed session, the pupils really got involved and they clearly found it both enjoyable and fascinating; they were previously unaware of how many different systems there are behind what they saw as a simple process and therefore had no concept of the levels of data involved.
A presentation on UX delivered by Emily Walters and Lynsey Brownlow, which opened the pupils’ eyes to the idea of building good user experience and its importance in the development of well-designed software. This was a hands-on session, and got their brains ticking as they thought about the most user-friendly ways to redesign a standard yoghurt pot!
The pupils were unleashed into the office to chat to members of staff about their roles in Sopra Steria. Rather than give them a set of questions, we encouraged them to think of different questions to ask. As staff from all areas of the business got involved from development through to HR, it gave them a great insight into the varying roles that are available in IT, and it was interesting to see how different members of our staff showed the pupils what they did, or how they answered their questions. It was also great to see such a buzz around the office from both the pupils and our staff!
It was clear that the pupils enjoyed their day, with positive feedback from both themselves (especially after they told us they had been looking forward to the day after looking up and researching our company and what we do) and their teacher, who was so impressed with our morning that she asked if Sopra Steria could act as Leith Academy’s STEM ambassador. This was a great achievement and conclusion of the morning and we hope that we can continue to build strong relationships not just with Leith Academy, but with other schools in Edinburgh and beyond.
Sopra Steria has since been approached about the possibility of doing days like this again; if this is something that you feel could benefit your school, please feel free to get in touch – we would be more than happy to help! You can leave a reply below, or contact me, or my colleagues Ross Graham or Stephen Readman by email.