Everything is connected. Don’t innovate in isolation

…These are the words Alberta Soranzo left the audience with as she drew the final keynote speech of this year’s UX Scotland conference to a close.

Alberta, who was recently appointed Director of End-to-End Service Design at Lloyds Banking Group, strives to make a real impact on the financial outcomes of people by taking a look at both the big picture as well as focusing on the very small things, which she believes ‘matter a lot’.

Alberta stressed the importance of nurturing diverse talent and stated that it is vital to foster a culture of continuous learning within a design team. This is something that resonated with me as a culture we are striving to cultivate here at Sopra Steria — through hiring a diverse range of people from a whole range of different backgrounds and with differing areas of expertise. However, most importantly, each of these individuals share a desire to learn and continually improve. This allows the design team to avoid the previously mentioned isolated innovation which Alberta warned about and work as a team to grow and develop.

Those who attended UX Scotland may well have met the various members of the Sopra Steria team who were there – either during the various workshops and seminars on offer or at our stand in the foyer. Some may even have entered our interactive competition which invited people to ‘step into out customers shoes’. Through sponsoring the stand we were afforded the chance to speak to a whole host of interesting people during our time at the conference, including a couple of people who have since interviewed for and accepted roles within the Service Design team at Sopra Steria.

Over the course of the three day conference we got the chance to experience a number of great talks by a range of different speakers. We were given the opportunity to hear from leading industry experts such as Jared Spool and Dana Chisnell. We were also able to take part in the various workshops on offer which allowed us to develop our existing skills as well as learning new ones.

With many of the talks and workshops occurring at the same time, there were understandably frustrating moments where we were unable to attend all the talks that we would have liked to. Thankfully, with so many members of the team present at the conference, we were able to minimise the effects of timetable clashes by spreading ourselves across the events which occurred at the same time. By taking notes during each session, team members were able to report back and share their knowledge with the team who were unable to attend.

Our Service Design team listening to Jared Spool’s keynote speech
Our Service Design team listening to Jared Spool’s keynote speech

 

This notion of shared knowledge strikes right to the core of what Alberta Soranzo was talking about during her Keynote speech. By avoiding innovating in isolation, and looking at development at a wider level, it allows the team to grow and develop their skills at a greater rate.

By allowing everyone to benefit from the knowledge gained at events like this, we help cultivate the culture of continuous learning and as the old adage goes, allow the team to become more than the sum of its parts.

What do you think? Do leave a reply below or contact me by email.